Privacy policy

Last updated: 17 August 2026

This Privacy Policy explains how Wilder Lemon collects, uses, stores and shares personal information when you visit, use or make a purchase from www.wilderlemon.co.uk, contact us or otherwise interact with our services.

We process personal information in accordance with applicable United Kingdom data-protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

1. Who we are

Wilder Lemon is a trading name of Beautifully Handmade Limited, a private limited company registered in England and Wales under company number 13077739.

Beautifully Handmade Limited is the data controller responsible for the personal information described in this Privacy Policy.

Business and registered office:
Beautifully Handmade Limited
Trading as Wilder Lemon
57 Monticello Way
Coventry
CV4 9AL
United Kingdom

Email: enquiries@wilderlemon.co.uk
Telephone: +44 7948 403171

2. Scope of this Privacy Policy

This Privacy Policy applies when you:

  • visit or browse our website;
  • place or attempt to place an order;
  • provide information for a personalised product;
  • create or use a customer account;
  • subscribe to marketing communications;
  • contact us by email, telephone or contact form;
  • request customer support, a return or a refund; or
  • otherwise interact with Wilder Lemon.

3. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Identity information: your name and, where relevant, the name of the recipient of an order.
  • Contact information: your email address, telephone number, billing address and delivery address.
  • Order information: products ordered, quantities, order value, delivery method, order status, returns, refunds and customer-service history.
  • Personalisation information: names, wording, dates, birth details, weights or other information that you choose to provide for a personalised product.
  • Payment-related information: payment method, payment status and transaction reference. Complete payment-card details are processed securely by Shopify and the payment provider selected at checkout. Wilder Lemon does not receive or store your complete card number or card security code.
  • Account information: login details, account preferences, saved addresses and order history where a customer account is used.
  • Communication information: messages, enquiries, feedback, complaints and other information you provide when contacting us.
  • Marketing information: your marketing preferences and information about whether you opened or interacted with a marketing communication, where this functionality is used.
  • Technical information: IP address, browser type, device type, operating system, time zone, cookie identifiers and similar technical data.
  • Usage information: pages viewed, products viewed, website interactions, referring pages and information about how you use our website.
  • Security and fraud-prevention information: information used by Shopify, payment providers or fraud-prevention services to assess transactions and protect the website and customers.

4. How we collect personal information

We may collect personal information:

  • Directly from you when you place an order, provide personalisation details, create an account, complete a form, subscribe to emails or contact us.
  • Automatically when you browse the website, through cookies, pixels, log files and similar technologies.
  • From service providers such as Shopify, payment providers, delivery providers, analytics providers, customer-support providers and fraud-prevention services.
  • From another customer where someone places an order to be delivered to you or includes your information in a personalised product.

5. How and why we use personal information

We may use personal information for the following purposes and lawful bases:

Processing and fulfilling orders

We use identity, contact, order, payment-status and personalisation information to accept and process orders, create personalised products, arrange delivery, provide order updates and administer payments, returns and refunds.

Our lawful basis is the performance of a contract with you or taking steps at your request before entering into a contract.

Providing customer support

We use contact, order and communication information to answer enquiries, correct order information, investigate delivery problems, handle complaints and administer returns or refunds.

Our lawful basis is the performance of a contract and our legitimate interests in providing effective customer support and managing our business.

Meeting legal and regulatory obligations

We may process and retain information to comply with tax, accounting, consumer-protection, data-protection and other legal requirements, or to respond to lawful requests from regulators, courts or public authorities.

Our lawful basis is compliance with a legal obligation.

Protecting customers and our business

We may use personal information to verify transactions, prevent fraud, maintain website security, enforce our terms, protect legal rights and investigate suspected misuse.

Our lawful basis is our legitimate interests in protecting customers, the website and our business, and compliance with legal obligations where applicable.

Operating and improving the website

We may use technical and usage information to maintain website functionality, identify errors, understand website performance and improve the customer experience.

Our lawful basis is our legitimate interests in operating and improving our website. Where consent is legally required for analytics or other optional cookies, we rely on your consent.

Marketing communications

Where permitted, we may use your contact details and marketing preferences to send information about Wilder Lemon products or services.

Our lawful basis is your consent or another lawful basis permitted by applicable electronic-marketing rules. You can unsubscribe at any time by using the unsubscribe link in a marketing email or contacting us.

Unsubscribing from marketing will not prevent us from sending necessary transactional or service messages relating to an order, delivery, return, refund or customer-service request.

6. Personalisation information relating to another person

Information submitted for a personalised product may relate to another person, including a child. You must only provide information that is necessary for the requested product and that you are authorised to provide.

Please do not submit sensitive personal information that is not required for the design. We use personalisation information to create and fulfil the product ordered and to provide related customer support.

7. Information about children

Our website is intended for adult customers and is not directed at children. You must be at least 18 years old and legally capable of entering into a contract to place an order.

We do not knowingly collect personal information directly from children for account registration or marketing purposes. Personalisation information supplied by an adult customer may include a child's name or birth information where this is necessary for the requested design.

8. Cookies and similar technologies

We use cookies and similar technologies to operate the website, remember preferences, understand website use and, where you consent, support analytics or marketing activities.

Some cookies are necessary for essential functions such as security, shopping basket operation, checkout and remembering privacy choices. Optional cookies are used only in accordance with applicable consent requirements.

You can manage optional cookies through the cookie controls displayed on our website. You can also adjust your browser settings, although blocking necessary cookies may prevent parts of the website or checkout from working correctly.

For more information, please read our Cookies Policy.

9. How we share personal information

We do not sell your personal information. We may share personal information only where reasonably necessary with:

  • Shopify: which provides the ecommerce platform, online store and checkout services.
  • Payment providers: which process payments, verify transactions and help prevent fraud.
  • Delivery and postal providers: which require delivery details to deliver or track your order.
  • Website and IT providers: which support website hosting, functionality, maintenance, security and technical operations.
  • Analytics and marketing providers: where their services are used and the required consent or other lawful basis applies.
  • Customer-support and communication providers: which help us manage messages, order notifications and customer enquiries.
  • Professional advisers: including accountants, insurers, legal advisers and other professional consultants.
  • Government bodies and authorities: including regulators, courts, law-enforcement bodies or tax authorities where disclosure is required or permitted by law.
  • Business successors: where our business or assets are sold, transferred, reorganised or merged, subject to appropriate confidentiality and data-protection safeguards.

Service providers are permitted to process personal information only for the services they provide to us or as otherwise allowed or required by law.

10. Shopify and payment processing

Our online store is hosted by Shopify. Shopify processes certain personal information to provide the website, shopping basket, checkout, payment and ecommerce services.

Your use of Shopify-supported services may also be subject to Shopify's own privacy information. You can review Shopify's privacy information at www.shopify.com/legal/privacy.

Payment information is handled by Shopify and the payment provider selected during checkout. We do not ask customers to provide complete payment-card numbers, online banking passwords, PINs or card security codes by email, telephone or contact form.

11. International transfers

Some service providers, including Shopify and providers that support our store, may process personal information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, we rely on an applicable UK adequacy regulation, approved contractual protections or another lawful transfer mechanism.

12. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing support, meeting legal obligations, resolving disputes and protecting our legal rights.

Order, transaction, tax and accounting records are normally retained for up to six years where this is necessary to meet legal, tax, accounting or dispute-resolution requirements.

Customer-service correspondence and personalisation information are retained only for as long as reasonably necessary to fulfil the order, provide support, handle a complaint or dispute and meet legal obligations.

Information may be retained for a shorter or longer period where required by law, a legal claim, a regulatory requirement or a valid legal request.

13. Automated checks

Shopify, payment providers and fraud-prevention providers may use automated systems to assess payment or fraud risk. These providers process information in accordance with their own privacy notices and legal obligations.

If an order is delayed or declined following a security or payment check, you may contact us using the details below for further information. Payment authorisation decisions may also be controlled by your payment provider.

14. Data security

We use reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

No website, storage system or electronic transmission can be guaranteed to be completely secure. Please do not send passwords, complete payment-card details, online banking credentials, PINs or security codes to us by email, telephone or contact form.

15. Your data-protection rights

Subject to the conditions and exemptions in UK data-protection law, you may have the right to:

  • request access to the personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of your personal information;
  • request restriction of how your personal information is processed;
  • object to processing based on legitimate interests;
  • object at any time to the use of your information for direct marketing;
  • request a portable copy of certain information you provided to us;
  • withdraw consent at any time where processing is based on consent; and
  • raise a concern with the Information Commissioner's Office.

These rights are not absolute and may not apply in every circumstance. For example, we may need to retain certain order and transaction records to comply with legal, tax or accounting obligations.

To exercise a data-protection right, email enquiries@wilderlemon.co.uk. Please explain which right you wish to exercise and provide enough information for us to identify the relevant records.

We may need to verify your identity before responding to a request. We will respond within the period required by applicable data-protection law.

16. Marketing preferences

You can stop receiving marketing emails at any time by selecting the unsubscribe link in a marketing email or contacting us at enquiries@wilderlemon.co.uk.

After you unsubscribe, we may retain limited information necessary to record your preference and ensure that further marketing communications are not sent.

17. Third-party links

Our website may contain links to websites or services operated by third parties. Those third parties control their own privacy practices. We are not responsible for their privacy notices, content or data-handling practices.

Please review the applicable third-party privacy notice before providing personal information to an external website or service.

18. Complaints

Please contact us first if you have a question or concern about how we handle personal information so that we can try to resolve it.

You also have the right to make a complaint to the United Kingdom Information Commissioner's Office. Further information is available at ico.org.uk/make-a-complaint.

19. Changes to this Privacy Policy

We may update this Privacy Policy where necessary to reflect changes to our services, legal requirements, service providers or data-handling practices.

The latest version will be published on this page. The date shown at the beginning of the policy indicates when it was last updated.

20. Contact us

For privacy questions or to exercise a data-protection right, contact:

Beautifully Handmade Limited
Trading as Wilder Lemon
Company number: 13077739
57 Monticello Way
Coventry
CV4 9AL
United Kingdom

Email: enquiries@wilderlemon.co.uk
Telephone: +44 7948 403171